Exhibition of S.P.E.E.D.
MLM handled local production for Nike ACG’s Exhibition of S.P.E.E.D. at Spazio Maiocchi, Milan — a three-day ultra trail race with 26 athletes on a 150-meter indoor track.
666 LAPS. ONE ROOM. NO SHORTCUTS.
Local Production for Nike ACG — Spazio Maiocchi, Milan, February 2026
Some briefs arrive and immediately tell you this is not a standard event.
A 150-meter track. 666 laps to complete 100 kilometres. 26 athletes. Three days of sweat, pain, endurance, and euphoria compressed into one of Milan's most iconic creative spaces. The world's smallest backyard-style ultra racecourse — built indoors, from scratch, for Nike ACG and @mental.athletic.
When Amsterdam Berlin brought this project to MLM, the challenge was clear: take an idea that existed at the intersection of sport, performance art, and experience design, and make it physically real in a city that doesn't naturally speak the language of ultra trail racing.
What it takes to build a racecourse inside a gallery
Spazio Maiocchi is not a sports facility. It is a cultural venue with its own logic, its own constraints, and its own identity — one that had to be honoured while being completely transformed into something it had never been before.
Our scope covered the full local production: venue coordination, supplier management, technical setup of the track and surrounding environment, logistics across three competition days, and the on-site execution that kept 26 athletes moving through 666 laps without a single avoidable friction point.
Every metre of that 150-meter loop had to work — not just aesthetically, but structurally, safely, and continuously for 72 hours of live competition.
When the numbers become the design
15k. 50k. 100k. Three distances. Three different experiences of the same space, the same track, the same atmosphere — but with entirely different physical and psychological weight depending on where you were in the race.
The environment had to hold all of it. The exhaustion and the euphoria. The first lap and the last. The athlete pushing through hour thirty and the one who just crossed their first finish line.
Building a space that performs under those conditions is not set dressing. It is production engineering.
Local production as competitive advantage
For Amsterdam Berlin, having a local production partner in Milan who could move as fast as the brief demanded — and with the relationships, knowledge, and infrastructure to execute without losing time to logistics — was not optional. It was the project's foundation.
We laid it.
February 2026 — Spazio Maiocchi, Milan
With @amsterdamberlin and @mental.athletic for @nike @acg
#MLM #NikeACG #ExhibitionOfSpeed #LocalProduction #EventProduction #Milan #ExperientialDesign
Local production as competitive advantage
For Amsterdam Berlin, having a local production partner in Milan who could move as fast as the brief demanded — and with the relationships, knowledge, and infrastructure to execute without losing time to logistics — was not optional. It was the project's foundation.
We laid it.
February 2026 — Spazio Maiocchi, Milan
With @amsterdamberlin and @mental.athletic for @nike @acg
#MLM #NikeACG #ExhibitionOfSpeed #LocalProduction #EventProduction #Milan #ExperientialDesign